A $2 million back office division of a large BPO service provider of outsourced customer care and data collection support for financial services.

Revenue was rapidly shrinking and the division was losing large amounts of cash.

A 2-week study by BBA revealed that the top-line could rapidly grow by executing a well-designed lead generation campaign to support the sales team to get additional business from existing clients and acquiring new logos while offering higher priced, valued-added BPO services.

Within 12 months from start the back office division’s profitability grew from a negative 3% to a 12% EBITDA and the revenue run rate hit $4 million.